Looker Studio Service Offerings
We can consider offering the following Looker Studio services so as to help our clients make sense of their data, drive insights, and make informed business decisions that lead to growth and success.
Comprehensive Analytics Dashboards
Customized dashboards that integrate data from various sources, such as GA4, Google Ads, TikTok Ads, Facebook Ads, and Gravity Forms.
- Unified Marketing Dashboard: Combines data from all ad platforms to provide a comprehensive view of marketing performance. This can include metrics like ROAS, conversion rates, click-through rates, and cost per acquisition.
- Customer Journey Dashboard: Tracks the user journey from ad click to conversion, helping identify drop-off points and optimize the funnel.
Business Impact: These dashboards allow for real-time monitoring and optimization of marketing campaigns, leading to more informed decisions and better ROI.
Advanced Attribution Models
We build advanced attribution models to help clients understand the impact of different marketing channels on conversions.
- Multi-Touch Attribution Model: Distributes credit for conversions across multiple touchpoints, providing a more accurate picture of channel performance.
- Time Decay Attribution Model: Gives more credit to touchpoints closer to the conversion event.
Business Impact: Helps in budget allocation by understanding which channels are most effective at different stages of the customer journey.
Predictive Analytics and Forecasting
Utilizing historical data to predict future trends and performance.
- Sales Forecasting Dashboard: Predicts future sales based on historical data, seasonality, and current trends.
- Ad Spend Forecasting: Estimates future ad spend and its potential impact on conversions and revenue.
Business Impact: Enables proactive decision-making, helping businesses prepare for future trends and allocate resources efficiently.
Campaign Performance Analysis
Detailed analysis of individual marketing campaigns to measure effectiveness and identify areas for improvement.
- Ad Placement Analysis: Evaluates the performance of ads across different platforms and placements.
Business Impact: Improves campaign performance by identifying high-performing elements and optimizing underperforming ones
Audience Segmentation and Personalization
Segmenting the audience based on behavior, demographics, and engagement to tailor marketing strategies.
- Audience Segmentation Dashboard: Groups users based on characteristics such as purchase behavior, engagement level, and demographics.
- Personalized Marketing Campaigns: Tracks the performance of personalized campaigns tailored to different audience segments.
Business Impact: Enhances customer engagement and conversion rates by delivering more relevant and personalized marketing messages.
Conversion Rate Optimization (CRO)
Identifying and testing changes to improve the conversion rate on websites and landing pages.
- Heatmaps and User Behavior Dashboard: Integrates data from tools like Microsoft Clarity and Hotjar to visualize user behavior and identify areas for improvement.
- Form Abandonment Analysis: Tracks where users drop off in forms, providing insights to streamline the user experience.
- Cart Abandonment Analysis: Tracks where users drop off in the purchase process, providing insights to streamline the user experience.
Business Impact: Increases conversion rates by making data-driven improvements to the user experience.
Analysis Models Offered
- Purpose: Understand past performance and identify trends.
- Method: Summarize historical data to provide insights into what has happened.
- Purpose: Understand why something happened.
- Method: Drill down into data to identify patterns and anomalies that explain performance changes.
- Purpose: Forecast future trends and behaviors.
- Method: Use statistical models and machine learning to predict future outcomes based on historical data.
- Purpose: Recommend actions to achieve desired outcomes.
- Method: Analyze data to provide actionable recommendations, such as budget reallocations or targeting adjustments.
Examples of Analyses and Dashboards
Unified Marketing Performance Dashboard
- Description: Provides a holistic view of marketing performance across all channels.
- Metrics: ROAS, conversion rates, cost per acquisition, click-through rates, etc.
- Business Impact: Helps in understanding overall marketing effectiveness and optimizing the marketing mix.
Customer Journey
Analysis
- Description: Tracks the customer journey from initial interaction to conversion.
- Metrics: Touchpoints, conversion paths, drop-off rates.
- Business Impact: Identifies bottlenecks in the customer journey and helps optimize the funnel.
Sales and Revenue
Forecasting
- Description: Predicts future sales and revenue based on historical data and current trends.
- Metrics: Predicted sales, revenue growth, seasonality effects.
- Business Impact: Enables better financial planning and inventory management.
Audience Segmentation
Dashboard
- Description: Segments the audience based on various characteristics and behaviors.
- Metrics: Segmentation by demographics, engagement, purchase behavior.
- Business Impact: Allows for more targeted and effective marketing strategies.