Marketing Analytics
Comprehensive GA4 audits, GTM implementations, actionable data insights, custom dashboards, and advanced BigQuery analysis to optimize tracking, performance, and strategic decision-making.
Our services are designed to optimize your tracking setup, boost performance, and provide in-depth analysis for strategic decision-making. From auditing your GA4 and GTM configurations to implementing tailored solutions, we ensure accurate data collection and seamless performance monitoring. Our custom dashboards and BigQuery-powered analysis deliver deeper insights into your business, empowering faster, more informed decisions that drive growth and maximize ROI.
The Problem We Solve
Data is everywhere, we help you remove siloed data and make sense of it. By providing intelligent solutions, we help you move past the basic and vanity metrics. Complex and real insights like LTV, CAC, etc are hard to tie together with your financial data, we help you achieve this complexity at scale.
GA4 & GTM Audit and Implementation
Our GA4 Audit offers a comprehensive examination of your Google Analytics 4 and Google Tag Manager configurations, leveraging a proprietary checklist to identify gaps and ensure accurate tracking. Beyond the audit, our GTM Implementation Service takes it a step further by applying the recommended changes, optimizing your GA4 and GTM setups for seamless data collection, improved insights, and enhanced performance tracking.
Insight and Analysis
This service involves a strategic review of your collected data to extract meaningful insights and provide actionable recommendations. This service helps you gain a deeper understanding of your audience and their journey, identify areas for improvement to enhance ROI, and make informed marketing and product decisions based on solid, data-driven insights.
Data Visualization
Our Data Visualization service focuses on developing a personalized dashboard using Looker Studio to effectively visualize your site’s performance metrics. This service simplifies complex data by creating a centralized analytics hub, making it easy to share insights across your team. Visualized data empowers quicker, more informed decision-making, helping you stay agile and responsive in optimizing your business strategies.
Leveraging Bigquery
This service utilizes BigQuery to perform robust analysis on raw GA4 event data, unlocking deeper insights into your business performance. With access to raw data, you can handle large datasets with ease and perform tailored analyses specific to your unique business needs, empowering more precise decision-making and strategic planning.
Not A One-Size-Fits-All Solution
Our custom solutions are not one size fits all. Every brand has a unique way of operating and we understand this uniqueness to add a custom approach through our road mapping.
eCommerce Marketing Analysis
At Geeks Of Digital, we offer marketing analysis for eCommerce sites, enabling more effective customer acquisition and retention, and leading to higher revenues.
eCommerce Forecasting
At Geeks Of Digital, we offer eCommerce demand forecasting services that help you optimize your product offerings and improve your bottom line.
Frequently Asked Questions (FAQs)
We utilize a comprehensive tech stack for data analytics and digital marketing, including tools such as Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and BigQuery. These tools enable us to provide deep insights and optimize your digital strategy effectively.
We work on a sprint model, where each sprint is scoped out with a defined timeline. Once the scope is agreed upon, we set a clear timeline, and work is completed within that period. After each sprint, we review and sign off on the progress.
Our team consists of highly skilled data analytics specialists who specialize in Google Analytics, Google Tag Manager, and Google BigQuery. Based on the sprint scope, we will define which team members will be working on your project and how much time they will dedicate to it.
We follow a sprint-based engagement model, which means there are no long-term commitments or retainers. Each sprint is scoped individually, and an effort estimate is provided. Once you sign off, we begin work on that specific sprint.
The cost of each sprint depends on the effort required, as every sprint varies in scope. Our minimum sprint rate starts at $800, and pricing is adjusted based on the specific requirements and complexity of the project.
This structure ensures that you only pay for the work that’s necessary and agreed upon in each sprint, providing flexibility and transparency.