While Google Analytics contains some reports out of the box, it is the ability to build your own custom reports that really gives you as a marketer valuable insights. You can also use a Google Analytics report template and benefit from others’ work.
In this article, we take a look at a few custom reports. All these report templates are free of charge. So don’t worry that you will have to spend a fortune on these.
Custom Site Performance and Acquisition Reports
Visitor Acquisition Efficiency Analysis Report
The objective of the report is to uncover important metrics about how efficient your website traffic is. It shows you the total number of sessions, unique visitors, new users, and conversion rate.
All this information is arranged based on the source and the medium.
You can download the report here.
Customer Behavior Report
This report was the result of a contest started by Avinash Kaushik. It was designed by Peter Van Klinken who won the contest, receiving a signed copy of Kaushik’s book Web Analytics 2.0.
This report shows the difference in behavior between new and returning visitors.
You can download the report here.
Reports on How Your Content Performs
Hours and Days Report
This report shows the day of the week and time of the day when your website gets the highest amount of traffic. If you choose a large period of time, you can do experiments on the best times to post content.
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Referral Sites Report
With this tool, it becomes easy to which sites are referring the most valuable visitors to your site. It also tells you the sites that are bringing in the most referral traffic and how they contribute to your conversions.
You can download the report here.
SEO Reports
Referring Pages Report
With this report, you can gauge how effective your link-building efforts are and how your referral network looks like.
You will find a “Referral Path” column, which tells you the page your referrals come from, not just the website. From the bounce rate and average session duration, you can see how you can identify the high-quality links.
You can download the report here.
SEO Insights for Google Organic
This report shows you insights for the [not provided] keywords. This shows the landing page URLs and their page titles. This will help you get a sense of the keyword themes that people are searching to get to your site.
You can download the report here.
Which Google Analytics Report Template do You Use?
When you use a custom Google Analytics report template and personalize it to suit your needs, it will save you time and reveal insights about your data in unexpected ways.
Geeks of Digital is an analytics-driven online marketing and content production agency. We are experts when it comes to Google Analytics. Get in touch so we can use Analytics to take your business to the next level.
