About
Geeks Of Digital
Geeks Of Digital is a boutique marketing agency specializing in data analytics for marketing teams. We help create measurement machines that can deliver insights and recommendations for your marketing strategy. With our DNA in search marketing, we have developed robust skills to analyze marketing data at scale with powerful actionable insights to be taken from.
Working with multi-category clients, we experienced a large gap in tools that are offered in the market but are limited to their core offerings. With this in mind, we built proprietary tools to address core measurement and strategy problems.
Our Core Team
Varun Celly
Co – Director
Varun Celly, a seasoned professional at Geeks Of Digital, has a proven track record of driving growth and success in the marketing analytics and performance marketing realm. With over a decade of experience, he has successfully scaled client results and surpassed expectations year after year. His expertise in account management, profit and loss management, and strategic experimentation has been instrumental in helping Geeks Of Digital become a leading marketing analytics agency. Varun’s global perspective, having worked with clients across multiple continents, positions him to continue expanding the agency’s reach and solidifying its reputation as a premier innovative marketing analytics solutions provider.
Rahul Iyer
Co – Director
A consummate digital strategist with a decade of experience in driving growth through exceptional User Experiences and CRO initiatives. As the founder of Geeks Of Digital, Rahul has successfully led a team to deliver innovative solutions for clients across diverse industries. His expertise in strategic partnerships and customer experience has resulted in significant revenue uplift for clients’ digital products. Rahul’s global collaborations with creative and technical agencies demonstrate his ability to navigate complex projects and deliver results.
Bijendra Tandel
Account Manager – CRO
In his role as an Account Manager for analytics at a digital marketing company, he plays a crucial part in driving client growth and improving conversions. His primary responsibility is to manage client relationships while leveraging data analytics to optimize marketing strategies. He identifies opportunities to enhance conversion rates and increase purchases by analyzing campaign performance and customer behavior. He translates these insights into actionable recommendations, ensuring that clients achieve measurable growth and a higher return on investment. His ability to communicate complex data clearly and effectively is essential, helping clients understand the value of analytics in achieving their business goals and fostering long-term success.
Brian Menye
Analytics & A/B Test Specialist
As an experienced Analytics Lead at Geeks Of Digital, Brian specializes in transforming complex data into actionable insights that drive business growth. He has a strong background in web analytics, data strategy, and marketing technology. His proficiency in tools like Google Analytics, Google Tag Manager, and Looker Studio among others enables him to craft data-driven strategies that enhance customer engagement and conversion rates. Brian’s analytical mindset, combined with a passion for continuous learning, empowers him to stay ahead of industry trends, enabling him to implement innovative solutions that deliver measurable results.
Mehak Dhawan
Senior SEO Executive
A skilled E-commerce SEO professional with a proven track record of driving organic growth. Mehak has successfully scaled the online presence of brands in highly competitive industries through her expertise in technical SEO, content strategy, and project management. Leading a team of SEO specialists, she has implemented effective strategies to improve organic visibility and drive conversions. Mehak’s deep understanding of technical SEO for e-commerce websites ensures optimized performance and maximum impact.