When we talk about the conversion funnel digital marketing, we are referring to the journey one makes from prospect to customer. One of the best ways to get this is the See-Think-Do-Care model by Avinash Kaushik.
The See-Think-Do-Care model is based on customer intent. Let us look at it a little closer in the context of building a conversion funnel digital marketing.
In the “See,” we find the largest audience of prospects. Usually, these prospects have no commercial intent. Under “Think” we find the largest audience with a little commercial intent.
Under the “Do,” we find a qualified audience with a lot of commercial intent. Finally, under “care” we find a large group of customers who have made at least two commercial transactions with you.
In this article, we take a look at all these funnel stages and the best way to reach your prospects.
The Top of the Conversion Funnel Digital Marketing (See)
At this stage, your audience either does not know what your product can do for them or they do not need your product at all. So the goal is to familiarize them with your product and its benefits.
Your objective at this point is to have them move down the funnel to the “think” stage. It is at this point that the prospects start showing some commercial intent.
At the top of your funnel, your prospects get to know you and your offering.
The best way to reach prospects at this stage is through the use of PPC ads and social media ads. Buy ads on Instagram, Facebook, YouTube, Pinterest and anywhere else where your audience hangs out.
The best part?
Marketing yourself on social media is cheap. This allows you to show off your brand. The ideal place to start would be to define your target audience and then find out on which social media networks they spend their time.
Middle of the Funnel (Think)
This is a very tricky stage because the prospects do most of their research here. While researching, they jump from one medium to another. This is why it is important to establish your authority on different media.
71% of online buyers begin their research on a search engine. 92% of them will read online reviews before purchasing from you. On average, the top 3 paid ads on SERPs get 41% of the clicks.
In the middle of your funnel, your customers think and do a lot of research
The modern consumer is educated and more tech-savvy than ever before. Therefore, reach them through video marketing, PPC ads, SEO, and email marketing. SEO is important as very few people go to page 2 of SERPs.
Videos are great because of the ever-decreasing attention spans and the fact that lots of content can be consumed in a few minutes of video. Research shows the 1 second of video equals 30,000 words.
Bottom of Funnel (Do)
This is the “Do” stage of the funnel that is later followed by the “Care” stage. The biggest roadblock at this stage is producing content that encourages prospects to take action.
Only when sure that your product is worth their time will your leads take action and make a purchase.
The best tools at this stage are PPC, SEO and email marketing. Create personalized content, use case studies, testimonials, free trials, white papers, presentations, and demos.
If you get this stage right, you will have many leads and sales.
Conclusion
It’s easier to keep an existing customer than to get a new one. Now that you have a loyal customer, reach out to them and ask for reviews. Talk to them on social media and give them personalized discounts.
Research shows that modern customers love personalized products and services. This is the “Care” part of the conversion funnel digital marketing.
At Geeks of Digital, we spend most of our time testing different online marketing techniques. We know what works and what does not. Using our Market Research Blueprint, you can easily create a conversion funnel.
